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PPC Tips For Naples Florida Small Businesses – Some Of The Basics

If you wanted to know about the quickest and most legit way to reach the top ranking pages, PPC marketing in Naples
is it. It’s your method of cutting through the line and reaching a position where all the organic traffic is waiting. And the best part is that you get to do it through a very popular search engine. But that’s just one channel you can utilize when starting a PPC campaign, and in this article, you’ll learn a few PPC tips for small businesses in Naples Florida.

What Is PPC?

Seeing as we don’t want anyone to get confused, PPC is short for pay per click advertising. In other words, you only pay when a user clicks on your ad. For several years now there have been advertising companies offering this service. Unfortunately, certain challenges started to arise.

A good example would be banner blindness. And the banners that did manage to grab attention eventually got blocked out by particular software users can implement. And these challenges are still relevant.

So, where PPC used to be a beneficial marketing tactic, it became oversaturated and difficult.

But luckily there are some innovative thinkers out there, like the people from Google and GGG Marketing TOP SEO. The PPC campaigns they allow you to bid on are text-based, meaning there are no banner blindness issues. The ads also show up according to the keyword phrases users put in the search box.

As you are reading this, Google Adwords is the best place to put your money, given the big audience and the level of trust. Of course, you can try other platforms, but don’t expect the same amount of success.

Tips For A Strong PPC Campaign

In light of helping you make the most of your PPC campaign for your small business in Naples Florida, here are some things to consider and implement.

– Choose The Right Platform

As mentioned earlier, you have several options of where you want to run the PPC campaign. You can even consult with an ad agency to handle it for you, but you won’t have any control over where the ads will be used. Just make sure you use a platform with a good reputation like Google, for example.

– Establish Your Budget

There is no point in over-spending your marketing budget if no conversions are coming in. Instead, spend your money wisely and within controllable amounts. You want to establish whether the clicks you are getting turn into leads. Because you can get all the clicks in the world without a single conversion, which can ruin you financially.

– Research Your Target Market

It’s up to you whether you want to blindly spend money on a PPC marketing campaign. But if you’re going to cut down on expenses, it’s recommended to do a little bit of research first. If you know your audience, you can customize your campaign to fit their trends. This means you won’t have to spend so much on reaching a wide audience, and you have better odds of seeing conversions.

– Research Strong Keywords

If you are going to use Google Adwords, keyword research is critical. And this is no easy task, seeing as you want a keyword that is relevant to your site and popular, but not too popular to create too much competition.

Yes, there’s an art to approaching your PPC campaign. But if small businesses in Naples Florida want to see growth and development shortly, they should think about utilizing PPC advertising, even if they have to do it through a professional.

Audio Version of The Blood Flag on sale

Good news!  The audio version of The Blood Flag is on sale on Bookbub for $2.99.  Check it out! http://bit.ly/1TcObnO

The BLOOD FLAG to be released on November 10th!

At long last, my next novel, The Blood Flag, will be released on November 10th.  Put it on your calendar, or better yet, pre-order it on Amazon!  I’ll let you know when it’s up for pre-order.  In the meantime, here’s what the book is about…

The last time the Blood Flag was seen was October 18, 1944, when Heinrich Himmler displayed it proudly while commissioning the Volkssturm, the Nazi Party’s new militia made up of men from sixteen to sixty that they hoped would avert the certain defeat that awaited Germany.

Hitler believed the Blood Flag, die Blutfahne, carried sacred powers. It held the blood of the first Nazi martyrs, those killed in the Beer Hall Putsch in Munich in 1923, when Hitler first tried to take over Germany. Several Nazis were shot, and fell on the flag and poured their blood into the already red flag, a flag with a white circle and a black swastika in the middle. That flag still lives.

Kyle Morrissey, a special agent for the FBI, goes to Europe with his father to see him receive the Legion of Honor from France for his service at Normandy. A moving ceremony; an inspiration. But after the ceremony, when traveling with his family in Germany, he and his family encounter neo-Nazis, perpetuating the evil philosophy he thought his father’s generation had ended once and for all in World War II. Morrissey is baffled, then furious. He knew of small gangs who claimed to be neo-Nazis, but nothing serious. But then he discovers tens of thousands of them, ready to raise high the swastika again, and renew the hatred of the thirties and forties.

Morrissey decides to do something about it. He embarks on a personal mission to try to bring down both the domestic neo-Nazis and the neo-Nazis movements growing around the world like a fungus. But how?

In trying to understand the history of Nazism, Morrissey learns of the Blood Flag and knows it is the key he needs. He sets out to find it, and to use it like a bright torch in a dark night to attract Nazi moths, to draw them to him, and eliminate them as a threat. From South Carolina, to D.C., to Dresden, to Recklinghausen and Argentina, the Blood Flag leads Morrissey on a world-wide race for the flag and an attempt to end international Nazism that will force him to rely on men he doesn’t trust and take risks he’s never taken before to save himself before he is discovered.

Free Speech and Charlie Hebdo

Like most of you I watched the news of the attack in Paris with horror and anger. It is especially unsettling to hear interviews with security and terrorism specialists who say there is little that can be done to stop such attacks and to expect more. After considering the barbarity and evil of such an attack I, like all of you, watched as the western world rallied in support of Charlie Hebdo, the satirical paper which was the target. I was impressed by the unity, and the cry Je suis Charlie! I am Charlie. A beautiful vast statement about the importance of free speech. But as I contemplated the free speech at issue, cartoons ridiculing and, according to Muslims, blaspheming the prophet Mohammed, I grew troubled. This is where the west will take its free speech stance? Blaspheming a religion?

Free speech debates happen on the fringes. One of the most important free speech cases is Hustler Magazine, Inc. v. Falwell. http://bit.ly/1B2TX27, which dealt with a satirical advertisement in Hustler magazine in which Jerry Falwell, a very well known and politically active minister, described his “first time.” He obtained a $150,000.00 verdict in trial, but the U.S. Supreme Court reversed, saying the “facts” in the satirical ad were never intended to be perceived as true, so there could be no libel. The salacious and disgusting ad could not be stopped.

It isn’t the expression of commonly held beliefs or routine thoughts that cause others to want to shut them down. It is over expression of outrageous and offensive matters that establish walls of free speech at a distance, and keep the battle far away from the center of the village where societal destruction may occur.

Another case might help us change our perspective on the recent events. As my torts professor used to say at UVA Law School, one’s opinion of the law is often determined by “whose ox is being gored,” a not too indirect reference to Exodus 21:36. I think considering “whose ox is being gored” by Charlie Hebdo might be fruitful.

An important (but short and per curiam) free speech case in the United States is National Socialist Party of America v. Village of Skokie. http://bit.ly/1i1YcBw. In 1977 the neo-Nazi group declared its intention to march through Skokie, Illinois, wearing Nazi uniforms and displaying swastikas. Why Skokie? The small town was predominately Jewish and one in six residents was a Holocaust survivor. The city imposed regulations on the march making it essentially impossible to conduct. The ACLU represented the NSPA and succeeded in getting the injunction issued by the local court stayed. The march could go on.

But here’s the rub, and the relevance for Charlie Hebdo. Skokie is much more about religion than Hustler. The grounds on which the injunction was issued, at least in part, were statements made by the Jewish residents that if the march occurred, violence would follow. Such a march was intolerable to them. After the Supreme Court’s ruling, the marchers obtained a permit from the city of Chicago and never went to Skokie. But what if the march had gone on in Skokie and the Jewish residents responded with violence? Assume people were hurt, or even killed.

Would the public response be to call out for solidarity in support of free speech? Massive demonstrations by millions around the country? Presidents and premiers of numerous countries marching arm in arm in front of hundreds of thousands of marchers? And what would the rallying cry be? “Je suis Nazi?”

I think not. The solidarity shown regarding Charlie Hebdo has a great deal to do with the content of the cartoons. In Europe and the United States, people are comfortable ridiculing Islam, because it isn’t their ox being gored. Some people might understand the offensiveness better if the satirical assault was on their religion, like the public—and publically financed—display of a “work of art” called “Piss Christ” in which a crucifix was displayed in a glass of the “artist’s” urine. It was vandalized several times when displayed, by people who thought it blasphemous and an intolerable insult to Christianity. http://bit.ly/KjeUO4 The closer to home the offense, the more acutely one appreciates the issues.

To press the point further, imagine if a college campus newspaper decided to publish cartoons critical of Islam and depicting Mohammed in a way that was blasphemous. Is there any doubt that the newspaper would be instantly shut down as “hate speech?” (For those who haven’t actually seen the Mohammed cartoons published by Charlie Hebdo, they are readily available. I should warn you that several of them are disgusting and terribly offensive.) Ask author and political commentator Mark Steyn how he felt about being dragged in front of a human rights tribunal in Canada for having the audacity to write a book discussing the progress (demographics mostly) of Islam in the world compared to the west. http://bit.ly/1zeyXVk

We’re able to maintain numerous tensions in our heads at the same time, which might, given true self-critical analysis, point out the hypocrisy in how we really think. It may make us realize that we feel strongly in one direction, and less so in another, because it isn’t our “ox being gored.”

Alaska–My First Encounter with Grizzlies

In early August I was in Alaska, fishing and kayaking. Every time I go there (now a grand total of two) I remark how unspoiled it is. Alaskans probably think it’s plenty spoiled. But to those of us in the lower forty-eight, we are so accustomed to a denser population and what goes with that that we are surprised to see what the earth looks like when there aren’t many people around. But the real story from this trip is how I encountered a couple of grizzly bears, or as they’re called in Alaska, brown bears.

I was fishing with several other people and a guide on Chichagof Island, a large island across the Icy Strait from Gustavus Alaska, where I was staying.  To say it is beautiful doesn’t capture it.  It takes your breath away.  There are large snow-capped mountains and rivers, and marshes.  There are birds everywhere and wildlife.  Salmon in the rivers and Dolly Vardens—large, silvery fish from the trout family.

After fishing most of the day and after lunch, I headed downstream in the Mud River (notable for its lack of mud) to get a little distance from the others.  After a few minutes, just as I had hooked another Dolly Varden (most of them were 22 inches or so) I looked up to the bank of the river and there was a mother grizzly staring me in the face.  Maybe thirty yards away.  Just staring.  Then her cub comes out of the grass and stands next to her on the riverbank.  Our guide was about a hundred yards upstream.  I yelled, “Bear!”  Then, “Cub!”  I thought to myself, I believe this is the situation you are to try to avoid, encountering a mother grizzly with her cub.   It would have been worse if I’d been between them of course, but I still wondered whether she’d decide I was a threat.

You are also told not to flee.  If you do, you’re prey, and they’ll chase you down, which won’t be much of a challenge as they’re much faster.

So I stood there in thigh deep water, watching her watch me.  When the guide heard me, he grabbed his shotgun out of his kayak and started running down the river in his waders.  But since by my estimate the bear was about three seconds from me if she chose to come get me, and the guide was about twenty seconds away, he wasn’t likely to be part of whatever was going to happen.

The mother grizzly stared for about a minute, while I stared at her and tried to land the fish that was determined not to be caught.  I was surprised how I felt during the minute or so I watched the bears.  I thought my heart would be in my throat, but much to my surprise I didn’t feel any fear at all.  I think it must be because as soon as I saw her, for some reason I knew she didn’t feel threatened by me and was just passing by.  She finally turned and walked down the bank of the river with her cub in tow, looking for something more interesting.  Here is a photo of the two as they walked away.

I caught the fish, and came away from my first encounter with two grizzlies  none the worse for wear.  I can’t wait to go back.